"Our Methodology Brings Results "

How It Works

We have two core research methodologies we use in most cases.  These are Focus Groups and Mock Trials.

Focus Groups

The methodology for focus groups that we most often use follows the market research approach commonly used for a variety of purposes.  Over the course of the sessions, we present both sides of the case and facilitate discussion, questions and interaction among the participants. Pre- and post-discussion questionnaires are used to gather demographic information, responses to the key issues in the case, and verdict decisions.  Counsel and clients can view the discussions through a two-way mirror or closed-circuit television. 

Mock Trials

Mock trials can be done either in summary fashion or in the more traditional trial simulation method. In both cases, the mock trial begins with jurors receiving preliminary instructions on the law and an overview of the case.  Most one-day mock trials are conducted in a summary fashion whereas two-day mock trials are conducted as trial simulations.  
We recruit mock jurors who all view the presentation of evidence together. This sample of mock jurors is drawn from the trial venue and is designed to represent the expected jury, except in cases where an alternative venue is used. 

What Sets Douglas Green Associates Apart

Data Collection

We are a data driven firm. Our jury research design has been developed by Ph.D. level experts in research design and methodology. And it is informed by 30 years of firm experience in collecting data, making recommendations, and following those recommendations through to a verdict. We carefully consider every piece of data we collect: will it be useful, is it relatively independent of other measures, how much time and effort will it take to collect both for us and for the research respondents, will it tend to influence how respondents answer or create some other demand characteristic, how reliable will the data be, will it contribute to our overall understanding of the case, and does it help inform our client?

We know data.   Our recommendations are driven by data backed by experience. And we like to win.
We are Data - Driven.

Method of Reporting

We always prepare a comprehensive, written report on our research, no matter the kind of research we conduct. Our reports focus on the interpretation of research data based upon our experience. That is a pretty short sentence, but it captures the essence of our firm. First, we have the academic training to design research and conduct data analysis, and we have over 50 years of collective experience in the interpretation of research data. We are not a firm that fills pages of a report with raw data, and lots of charts and graphs and expects the client to make sense of it. We present our data and then provide our interpretation of the data. We discuss what the data mean to the case and how it informs our recommendations.

Additional Services

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