INSIGHTS

What Forty Years of Jury Research Taught Us

Practical thinking on jury psychology, voir dire strategy, and trial narrative, written for the teams handling the cases that matter most.

A strong case strategy starts before the courtroom. Tell us what is coming.

FEATURED

LATEST INSIGHTS

Notes from a working jury research firm.

We write about what we actually see: how juries decide, what mock trial and focus group research keeps revealing, how venue shapes a case, and where intellectual property litigation is heading.

No boilerplate, no recycled legal marketing. These are the observations a working jury research firm accumulates over four decades and hundreds of trials.

The Douglas Green Associates team

October 1, 2026

Still Here. Still Winning.

Forty years in, Doug Green is still listening, still researching, and still helping trial teams build the narratives that win high-stakes cases.

READ MORE

LET'S TALK ABOUT YOUR CASE

Tell us what is coming and where it is filed.

If we are the right fit, we will say so. If we are not, we will tell you that too.